About Us

Our story

In 2017, having invested over 35 years shaping brand, marketing, reputation management, and business strategies for leading financial services, ICT and higher education organisations operating in Africa and the Middle East; we’ve decided to establish the Reputation 1st Group, a boutique management consulting advisory firm whose core purpose is to be a strategic guide for business leaders in South Africa and beyond. 

We are inspired by a combined 35 years of service in financial services, ICT, FMCG and management education having positioned leading brands ranging from Momentum, Discovery, Huawei, Liberty, MTN, Woolworths, Old Mutual and the University of South Africa’s Graduate School of Business Leadership. Reputation 1st Group also provided bespoke solutions for the Afropolitan Magazine, NEPAD Business Foundation, South African Cane Growers Association (SA Cane Growers), South African Music Performance Rights Association (SAMPRA), M&C Saatchi Abel, Railway Safety Regulator, and Contact Media. 

Our expertise

We provide end-to-end reputation management solutions that are measurable for your brand. At Reputation 1st Group, we have tailored solutions for your organisation’s reputation and brand success.

Today, we help elevate reputation, public relations, and trust for small and medium enterprises, state-owned-enterprises and JSE-listed companies in South Africa through insight-driven strategies that produce results. In everything we do, we place your reputation, first.

Leadership Team

Tshepo Matseba - Managing Director

Our business is led by Tshepo Matseba APR*, a seasoned Marketing and communication Director. He is the former President of the Public Relations Institute of Southern Africa (PRISA). Tshepo was the Head of Marketing and Communication at Old Mutual Insure and earlier on at Liberty. Prior to this, he was the Head of Marketing & Communication at Discovery.

Tshepo holds a number of roles, notably, Business Journalist at Afropolitan Magazine, Senior

Business Writer at BizNisAfrica.com, and Financial & Business Contributor for kayafm.co.za. He is the former Corporate Reputation Strategist at M&C Saatchi Abel, an integrated

communication agency founded by Mike Abel, one of South Africa’s leading entrepreneurs in advertising and communication. He was the Business Editor of The Afropolitan magazine, Editor in Chief of The Official NEPAD Yearbook 2018, and Divisional Director: Marketing and Communication at Liberty Corporate. 

Tshepo has over 17 years expertise across marketing communications, he served in a range of industries including higher education, financial services, telecommunications, and information communication technology (ICT) in Africa and the Middle East for a number of brands including Huawei, Momentum, MTN and UNISA’s Graduate School of Business Leadership.

He holds the APR (Accredited in Public Relations) status, which is internationally recognised in the United States, Canada, New Zealand and Australia through by the Global Alliance of Public Relations and Communication Management Associations (GA). He is also accredited as MCIPR (Member of the Chartered Institute of Public Relations), UK.

Tshepo is the chairman of the judging panel for the Brand Summit Africa and Awards, and Non-Executive Director at the Institute of People Management (IPM).

*APR (Accredited in Public Relations), PRISA

Tshepo Matseba, Brand Reputation Strategist, Marketing Director, Business Leader, Speaker, Writer

Tshepo Matseba, MD, Reputation 1st Group

Leadership Team


Olwethu Libala - Growth & Experiences Lead

Olwethu is the founder of Dream Africa Creations, with over 15 years of experience in marketing, services marketing, brand management, stakeholder relations and customer care. Her academic background is in Marketing and Communication. In 2011 she started her own corporate branding and promotions company, Modern See Experiential Marketing, initially with no client base or capital, and is responsible for successfully steering it to secure work with the likes of Lion of Africa, Tsogo Sun, Momentum, Saica, Old Mutual and Edward Snell, to name a few. 

With a deep passion and commitment towards building an empowered South Africa and Africa at large, Olwethu has a creative flair, with attention to detail and an acumen for business. She continually adds value to companies’ marketing approaches and assists clients to create that desired magic for their brands. 

Solly Moeng, Brand Reputation Strategist, PRISA President, SA Tourism, Donvalley Reputation Managers

Solly Moeng - Brand Reputation Associate

Solly Moeng is a tested General Manager with specialisation in holistic Brand Management and Strategic Marketing & Communications. His tertiary and professional careers have taken him to Canada, USA, and France (where he also completed

his French MA Degree) over the last fourteen years. In destination marketing, he was South African Tourism's Marketing Manager in Canada before being appointed to head the organisations operations in the USA where, as Country Manager, based in New York, he was tasked with managing the changes in the way South Africa had been positioned in the US market and in rolling out the country's new growth strategy. He has also occupied Marketing & Communications Manager position for CapeNature and the South African Biodiversity Institute. He is he former President of the Public Relations Institute of Southern Africa and Convenor of the Brand Summit Africa.

Our Specialist Team

Sim Mzaidume, Media Strategist, writer, brand strategist, Discovery, employee engagement.

Sim Mzaidume: Media Strategist

Bontle Moeng: Content Specialist

Bontle Moeng: Content Specialist

Sim is an accomplished brand reputation specialist with solid experience in financial services and consulting, having served as Senior Communication Consultant at Discovery Limited. Amongst others, Sim was accountable for Discovery Foundation's positioning, and the organisation's employer value proposition He has solid networks in the Pan-African  media landscape. 

Bontle Moeng, Head of Content, Reputation 1st Group, BiznisAfrica, journalist, digital, content

Bontle Moeng: Content Specialist

Bontle Moeng: Content Specialist

Bontle Moeng: Content Specialist

Bontle leads our content development team across different platforms. An accomplished digital marketer and reputation management specialist, Bontle is the Founder and Editor of BizNisAfrica.com. She has over 16 years experience in public relations having served at ITWeb, Starfish Mobile Technologies, ITNewsAfrica, AVATAR Agency, eNitiate, Global Interface Consulting and was also the Digital Account Manager at Havas South Africa. She is passionate about management consulting.


Lesedi Lebogo: Digital Strategist

Funanani Netshitomboni: Reputation Specialist

Funanani Netshitomboni: Reputation Specialist

Lesedi is a digital  specialist, software developer, and business analyst. He is the founder of Techroid Solutions, a home for Digital Transformation and cloud computing. He was a Software Developer at Absa, Mlab and the Gauteng Provincial Department of Health in South Africa. He holds a National Diploma in Computer Science from Tshwane University of Technology.

Unisa, De Beers, Anglo American, mining, journalist, writer, thinker, strategist, brand, social

Funanani Netshitomboni: Reputation Specialist

Funanani Netshitomboni: Reputation Specialist

Funanani Netshitomboni: Reputation Specialist

Funanani is a prolific communicator with experience in the mining and tourism sector having served as Communication Specialist at De Beers, South African National Parks, and TCTA (Trans-Caledon Tunnel Authority). Amongst other qualifications, Funanani holds a BA in Communication Science from the University of South Africa

Areas of Expertise


Brand Reputation Strategy & Execution

We've designed credible reputation management strategies for leading brands in Africa, including Woolworths, Discovery, Huawei, Momentum, MTN, Imperial Group, Metrorail, and the University of South Africa. Try us!


Real networks in Africa's newsrooms

We've got relationships in radio, television, digital media, newspapers, and magazines across South Africa. You can demand an increase in your share of voice - it's what we do.  


Strategy first, Reputation 1st!

Call us to discuss your strategy. We can help you develop an integrated brand reputation strategy with tangible results.