Listening & Discovery

In crafting your reputation management strategists, we strive to understand your business challenge, context, and the environment in which you operate before making any recommendations for your communication strategy. Each business opportunity will require a unique approach to offer bespoke public relations services based on, research, reputation audit, brand audit, perception insights, and conversations with key business leaders and decision-makers. 

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Strategy Design

From concept to activation, we’ll make things happen. Our team provides campaigns planning, experiential marketing, sponsorship, BTL, digital marketing, brand management, marketing insights, analytics and measurement. Here’s a snapshot of what we offer: 


• Strategic marketing management planning 

• Designing integrated marketing communication strategies 

• Campaigns management 

• Direct marketing 

• Advertising: Media planning and buying (online, mainstream and outdoor) 

• Digital marketing 

• Brand marketing 

• Strategy Design

  • Reputation management strategy
  • Public relations strategy
  • Communication strategy

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Execution | Activate

We have devised a robust toolkit to activate your strategic plan.

Stakeholder Analysis and Mapping


Having a deeper understanding of your stakeholders is a key foundation to attaining tangible reputation management results. Through a number of models, including the linkages model to stakeholder mapping, we conduct a thorough analysis of internal and external stakeholders to help us design practical communication strategies that produce results. 


Strategic Counsel


We provide strategic insights and guidance to C-Suite level members of an organisation in terms of readiness for stakeholder engagement beyond crisis communication. This entails on-site face to face management consultation and advice for in-house communication specialists. 

 

Media Engagement

 

We will manage end-to-end conversations with consumer, business and trade media before, during and after key milestones/events to enhance the media’s understanding of the client’s business. This includes pitching ideas, arranging interviews, spearheading thought leadership conversations with key journalists which are not about coverage but creating a common understanding of the landscape within which the organisation operates. We also help clients drive conversations through social media influencers and economic and business analysts.  


Online Influencer Engagement

 

We identify and monitor conversations by key influencers in specific industries to help drive brand affinity and amplify campaign messages. From analysts, super influencers, consumer influencers, video stars, celebrities, employees, to bloggers – we’ll design a content plan for key influencers in line with your brand values for impactful results. 


Employee Engagement 


Our team understands that your company's success is driven by employee commitment. When information flows freely employees are more engaged and aware of organizational activities and management decisions that affect their jobs. We’ll use insights and tactics to convert your employees into brand champions who see themselves as partners than passive consumers of 


Regulatory and Government Engagement 


The nuances of regulatory affairs require dedicated expertise to develop a deeper understanding of key developments in each industry and landscape. We’ll help you identify key regulatory issues and developments to enable senior executives to make informed decisions both from a business and communication perspective. We’ll also establish relationships with relevant regulators and government representatives to stay ahead of the pack when it comes to regulatory affairs. 

 

Spokesperson Media Preparedness 


We have prepared executives and spokespersons for media conversations across ICT, financial services, litigation and higher education. This isn’t just about media training, but preparing leaders for good and bad conversations with the media beyond media interviews. 


Issues and Proactive Crisis Management 


In every issue that our clients face, we provide strategic counsel and on-site crisis management support including stakeholder insights, message development, monitoring and analysis, reputation threat assessments, role-playing, simulations and training, scenario planning and mitigation, preparedness and planning. 


Content Creation


We provide a holistic service in developing results-driven content that exceeds customer needs including; executive presentations, business and industry insights, thought leadership, op-eds, feature articles, profiles, news hooks, sound bites, opinion pieces, media statements, and more. Our approach allows us to work collaboratively with experienced copywriters, business and financial journalists, digital writers, bloggers and other senior content creators to produce flawless content for your business. Read more about our content creation capabilities.  


Thought Leadership


Positioning your organisation, executives and subject matter experts as thought leaders in the industry helps build credibility and trust. We’ll develop thought leadership properties for your brand – creating insights and content for industry briefings, online sharing. Some thought leadership platforms include annual business events,  

 

Brand Campaign Management


From concept to activation, we’ll make things happen. Our team provides campaigns planning, experiential marketing, sponsorship, BTL, digital marketing, brand management, marketing insights, analytics and measurement. Here’s a snapshot of what we offer: • Strategic marketing management planning 

• Designing integrated marketing communication strategies 

• Campaigns management 

• Direct marketing 

• Advertising: Media planning and buying (online, mainstream and outdoor) 

• Digital marketing 

• Brand marketing 

• Creative design  


Experiential Marketing & Sponsorship


We provide an array of experiences for SMEs and corporates. Every sponsorship, activation and event that we work on is creatively executed to tell a story about your brand and leave a lasting impact with your stakeholders. • End-to-end event management services 

• Transforming events into brand building and storytelling platforms 

• Identifying and securing sponsorship opportunities 

• Hospitality management 

• Conference management 

• Roadshows, team building, golf days and product launches 

• Brand activation 

• Corporate videos 

• Corporate merchandise 

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Insights

Our thoughts on a range of regional and global reputation management issues crafted by our senior consultants, associates and partners.


Join the conversation. 

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