We design bespoke business strategies based on your insights for SMEs, large corporates and the public sector From concept to activation, we’ll make things happen. Our team provides campaigns planning, experiential marketing, sponsorship, BTL, digital marketing, brand management, marketing insights, analytics and measurement.
Having a deeper understanding of your stakeholders is a key foundation to attaining tangible reputation management results. Through a number of models, including the linkages model to stakeholder mapping, we conduct a thorough analysis of internal and external stakeholders to help us design practical communication strategies that produce results.
We provide strategic insights and guidance to C-Suite level members of an organisation in terms of readiness for stakeholder engagement beyond crisis communication. This entails on-site face to face management consultation and advice for in-house communication specialists.
We will manage end-to-end conversations with consumer, business and trade media before, during and after key milestones/events to enhance the media’s understanding of the client’s business. This includes pitching ideas, arranging interviews, spearheading thought leadership conversations with key journalists which are not about coverage but creating a common understanding of the landscape within which the organisation operates. We also help clients drive conversations through social media influencers and economic and business analysts.
We identify and monitor conversations by key influencers in specific industries to help drive brand affinity and amplify campaign messages. From analysts, super influencers, consumer influencers, video stars, celebrities, employees, to bloggers – we’ll design a content plan for key influencers in line with your brand values for impactful results.
The nuances of regulatory affairs require dedicated expertise to develop a deeper understanding of key developments in each industry and landscape. We’ll help you identify key regulatory issues and developments to enable senior executives to make informed decisions both from a business and communication perspective. We’ll also establish relationships with relevant regulators and government representatives to stay ahead of the pack when it comes to regulatory affairs.
In every issue that our clients face, we provide strategic counsel and on-site crisis management support including stakeholder insights, message development, monitoring and analysis, reputation threat assessments, role-playing, simulations and training, scenario planning and mitigation, preparedness and planning. .
We have prepared executives and spokespersons for media conversations across ICT, financial services, litigation and higher education. This isn’t just about media training, but preparing leaders for good and bad conversations with the media beyond media interviews.
Positioning your organisation, executives and subject matter experts as thought leaders in the industry helps build credibility and trust. We’ll develop thought leadership properties for your brand – creating insights and content for industry briefings, online sharing. Some thought leadership platforms include annual business events,.
From concept to activation, we’ll make things happen. Our team provides campaigns planning, experiential marketing, sponsorship, BTL, digital marketing, brand management, marketing insights, analytics and measurement. Here’s a snapshot of what we offer: • Strategic marketing management planning
• Designing integrated marketing communication strategies
• Campaigns management
• Direct marketing
• Advertising: Media planning and buying (online, mainstream and outdoor)
• Digital marketing
• Brand marketing
• Creative design